In an effort to push for just energy transition, communication is often neglected. Many advocacy efforts focus on data and analysis but lack a message strategy that can move the public or influence decision-makers. Yet with the right communication approach, ideas can turn into action.
The “Seven Steps to Effective Communication Planning for Advocacy” playbook is built from real experience supporting civil society organizations in their communication and advocacy work. Inside, readers will find practical, applicable steps—from identifying target audiences and crafting messages to evaluating communication impact.
This guide is relevant for anyone looking to strengthen their advocacy efforts: activists, journalists, spokespersons, and policymakers alike. We hope it serves as a practical tool and inspires deeper reflection on how communication can be a core driver of change.
