The transition from fossil fuels to renewable energy is a strategic challenge for Indonesia. Although the government has expressed its commitment to decarbonization, public understanding and participation remain limited, especially among lower-middle-income urban communities. Yayasan Indonesia CERAH recognizes that the success of a just and inclusive energy transition depends heavily on active public involvement. This report explores the knowledge, attitudes, and information needs of three key audience groups: urban housewives, informal sector workers, and young people with basic education. The findings serve as a foundation for designing a strategic, data-driven digital campaign to raise awareness and engagement.

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